Children are fond of copying almost anything they see, especially if it’s performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There’s this process that is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copywriting.
What then is copywriting? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copywriting is just one of them. Copywriting is defined as the art or process which involves writing marketing and sales-related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales letters, advertising, and other media are using copywriting. Through this process, the business is able to persuade readers or listeners to act.
Copywriting can’t be done effectively by just any individual. The person responsible for carrying out this work must follow certain principles, like:
- Knowing your very own product is the foundation of effective and efficient copywriting; if you know what your product is, it is easier for you to be passionate and believe in such a product. It is quite unethical to sell or advertise something that you haven’t tried yourself.
- Who are your customers? In order to write the best copywriting ever possible, you must know your target customer. Identify the specific person (he/she is an executive or a homemaker), their age range, sex, etc. what you’re writing should suit your readers’ needs and not yourself. Test your website; most prospects leave the site because it is quite confusing or tedious.
- The benefits; your website’s home page should not contain your mission; the people care about what benefits you can give to them whether you can make them rich, entertain, feel better, or save time. If you can catch the reader’s interest, then you’re at it.
- You have to establish trust; credibility is one thing, especially on the net where you can’t actually see who your customers are; you can offer free trials, testimonials, a guarantee for money back if they are not satisfied, and most of all, never forget to put your contact numbers, email addresses, or you can even put a picture of yourself. Make it appear as if you’re sitting beside each other and talking.
- Use short headings since most people only scan a home page; you must be able to grab their attention.
- There are words that you should often not use like if, should, but, could, and the like. It is best for you to use words such as proven, free, breakthrough, discover, learn, benefit, complete, first, exclusive, and other positive words. Avoid using too many ‘me’ or ‘I’.
- Make it short but don’t disregard its quality.
- You have to create a sense of urgency, a time limit, for the reader to act immediately.
- You must be able to hook your prospects the very first time they enter your site.
- Grammar, spelling, and formatting; your sales effort can be killed all because of typos. Errors pertaining to grammar, exclamation marks, and caps are a big no in copywriting.
If you incorporate all these principles in copywriting, then it is a sure-fire hit.