Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving sites high rankings on search result pages. The higher a site ranks the bigger slice of the traffic flow pie it gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site.
Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.
An article must always be centered on keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer, Etcetera). It could be anything they want.
The important thing is that you have an article that has keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools on the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.
Keyword density is an indicator of the number of times the selected keyword appears in the article. But mind you, keywords shouldn’t be overused but should be just sufficient enough to appear in important places.
If you repeat your keywords with every other word on every line, then your articles will probably be rejected as artificial articles or spam articles.
Keyword density is always expressed as a percentage of the total word content on a given article.
Suppose you have 100 words on your article (not including HTML code used for writing the article), and you use a certain keyword for five times in the content. The keyword density on that page is obtained by simply dividing the total number of keywords, by the total number of words that appear on your article. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page of your articles. It also applies not just to one keyword but also to a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
- Copy and paste the content from an individual article into a word-processing software program like Word or Word Perfect.
- Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words on the page.
- Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword on that page.
- Using the total word count for the page and the total number of keywords you can now calculate the keyword density.