A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they’re targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.
Size doesn’t matter. Such is the case with the memo. Isn’t it amazing how one relatively short document can be such a huge pain? Memos are an overlooked office document. We assume the least amount of words on a sheet of paper makes it least important. How wrong we are. Memos are as important as a ten-page business letter autographed by Brad Pitt. A poorly written memo can be irritating to readers (who really just want to get back to work) and damaging to the sender (who has no idea how he or she managed to come off sounding so careless).
Writing business letters may be one of the best skills a business person can possess, especially during these times when few people possess it. The following tips will help you to construct better business letters. You can also adapt these principles to write better business e-mails, in terms of both format, style and tone.
If you know how to do something — and can do it well, almost without thinking — it makes sense that you’d want to share this information. What better way to do it than with an instruction manual. Writing an instruction manual may seem complicated and overwhelming, but it is easier than you think. The following tips will instruct you on what to do and how to do it.
Writing and publishing a newsletter is one of the most satisfying ways to promote your business, get involved in your community, or exercise those creative muscles. Imagine it: you are at the helm of your very own publication, organizing the content, calling all the shots. Sounds great, right?